Disclosure: This post is sponsored by Who Gives a Crap? I know…hang in there with me. I promise that this is an awesome sponsored post and you’ll be glad you stuck around for it.
When the e-mail arrived in my inbox inquiring about a collaboration with a toilet paper company called Who Gives a Crap, I’ll be honest, my first response was something like, “I cannot see myself writing an entire post about toilet paper.” But, I’ve learned to follow my curiosity and resist assumptions, so I clicked over to the website to check it out for myself. After reading about their mission, I was sold and I felt like my readers would be, too.
In their words, this is why they do what they do…
“We’re determined to prove that toilet paper is about more than just wiping bums. We make all of our products with environmentally friendly materials, and we donate 50% of our profits to help build toilets for those in need. To date, we’ve donated over $1.8m Aussie dollars (that’s the equivalent of over $1,300,000!) to charity and saved a heck of a lot of trees, water, and energy. Not bad for a toilet paper company, eh?”
Did you know that roughly 40% of the world’s population doesn’t have access to a toilet? While a toilet might seem like a creature comfort, almost 300,000 children die each year from diseases due to poor sanitation. And, man…in a world where we have so much technology, connectivity, industry, and wealth, that’s just staggering and sad.
And, we are so far removed from it. We have FOUR toilets in our house alone! For four of us! And I will confess to being whiney and put-out when I’ve needed to use a well-maintained outhouse for a very limited period of time on trips and my biggest anxiety when traveling to China was not having access to a western toilet.
So, reading about Who Gives a Crap gave me pause, and in that pause, I reflected on my own spoiled nature in the area of insisting on, and even expecting, pristine facilities whenever I need them.
It’s good to ponder these things, but the solution isn’t to wallow but to take action and make a difference. And, what is an easier way to act than buying toilet paper? If you and I are going to buy it anyway, why not buy it for good?
While the mission is compelling, I will state that I’m not going to buy and use 1-ply, non-quilted, scratchy paper akin to what you find in roadside restrooms; the cheapest of the cheap that you have to pull off the roll by the yard. I’d rather donate money and use proper toilet paper.
But, that isn’t the case with Who Gives a Crap. The toilet paper is made from 100% recycled material, it’s 3-ply, soft, and quilted.
And, since TP is a preference thing, if you don’t like it they offer a 100% money-back guarantee.
I have ordered all manner of things online and have had them delivered to my door… medicine, meals, clothes, electronics, furniture, art supplies, tile, a bathtub, and even a toilet…but I hadn’t thought about ordering my toilet paper online. The thing I like about having it delivered to my door, in a big box of 48 rolls, is that I don’t have to try to fit a huge pack of TP in my shopping cart, displacing the room I need for other groceries. Or, I put it on the cart’s bottom shelf only to have it slide out as the cart is jostled over pavement (or through slush) on the way to the car. It happens to me every time.
As a little bonus, Who Gives a Crap (as you may have guessed) has a good sense of humor. Jeff and the boys were entertained by the box, the toilet paper wrappers and threw in their own witty remarks.
I was listening to an audiobook on my morning walk on the topic of original thinking and it came to mind as I wrote this post. The people behind Who Gives a Crap saw a problem (communities, families, and individuals without access to toilets ) and they came up with a simple solution – sell toilet paper online and donate 50% of their profits to build toilets. I admire them as creative thinkers, action-takers, and a business with a clear, beautiful, and compelling reason for doing what they are doing.
And I want to support that.
How about you?