I’ve been asked how Society6 works by several readers, so I thought I would share for those who are interested in putting their own work out into the world (or for those who are just curious.)
Step one is to create something you want to sell. There are many categories of art available on Society6, so you can create anything from doodles and drawings, to paintings and photographs, digital art, etc.
In addition to artwork that I created, I have also made some of my photographs available. I especially love how the pictures I’ve taken of antique linens have turned out.
I actually photograph my artwork as well, to make it a digital file that can be uploaded. The quality and resolution is better than if I use my scanner. Since I take the pictures in RAW format (the digital equivalent of a photo negative), I can also manipulate the art in Lightroom or Photoshop without compromising the quality of it. I don’t make major changes, but I can fix little mistakes, change the color of the background, bump up the clarity, etc.
Once the digital artwork looks how I want, I’ll upload the high resolution file to the Society6 website through my dashboard.
When the artwork is uploaded, I can select which items I would like to make available in that design and how it should be positioned. To me, this is the fun part!
If you ever wonder why some artwork is available on some items and not others, it’s based on what I like and think looks good. I don’t make every design available on every product.
At this point, I can also select prices for each piece, which determines my “royalty” on each sale. I left mine on the default, suggested price setting. It works out to about $1-3/item for most of the items I have listed. Artists get a discount if they want to buy their own work, but I wouldn’t go as far as to say it’s wholesale pricing.
Once all of the products are designed and activated, they become available in the front end of the Society6 shop.
So, here’s why I finally decided to list through Society6 and what I like about it…
- It is a no-risk way to put my artwork out into the world. Since everything is made to order, I don’t have to invest in an inventory. You could even put artwork up there that you would like a print or a pillow made from and it doesn’t matter if no one else buys it. This would be so fun to do for a child who loves art or if you want to make personalized notecards, etc.
- I can experiment. I am still in the very early stages of stretching my artistic legs and finding my style. Putting a variety of work up for sale helps me see what sells well and what doesn’t. At some point, I’ll make some originals for sale, but for now, it’s a nice way to make a little money off of my “experiments”.
- It’s motivating. Painting becomes more than just practice when I know I can list pieces that I’m happy with. It motivates me to continue to create, to bring pieces to completion, and to put them out in the world. Much like I’ve done with my blog, I’m sure I’ll look back at some of these early works and cringe, but if I wait until I feel like everything is 100% perfect, well, nothing would ever happen!
- Soceity6 promotes my work. Society6 has a much larger advertising budget than I do and I see their ads everywhere. This doesn’t mean my work specifically is featured, but it does mean that they are enticing customers to the site, making my work available to a broader audience than I’m able to reach on my own.
- It gives my “rejects” a home. This year, I have started designing products and art for clients. It’s been a learning process and not all of my submissions are accepted. Those that are rejected by clients can be listed in Society6, making every piece worth creating from a financial/business perspective. Art is completely subjective, so what is rejected by one person could find a loving home with another and that’s an encouragement to me.
If you have’t browsed around Society6, you should! It’s such an awesome community of some very talented artists. I find it inspiring just browsing around. Some of the other I really love on Society6 are Amy Hamilton, Cat Coquillette, and, of course, Craftberry Bush.
So, if you’ve ever thought of putting your photography, paintings, doodles, or drawings out in the world, this is a great way to do it. Just do it! Let other people decide if your art is worth buying. Because I can tell you one thing… they will never buy it if it’s not for sale.
PS – This is NOT a sponsored post. I do make a royalty if someone buys a piece I designed, but affiliate links are not used in this post.