
the language of color
I am learning all sorts of new things as I’m working on launching a paint line. One of those lessons has been on the universal language of color. In order to communicate with the designers I’m collaborating with, I have had to learn the standard, the reference point, so we’re all looking at the same color. I have lots of paint decks (I am bit of a junkie), so I thought I could just pull out the Benjamin Moore or Sherwin Williams color that was closest to what I was thinking for one of my 12 colors. Well, that’s not the case. That would probably work in a pinch, but it’s not the standard. The standard is Pantone. So now I have my color reader and my Pantone paint deck and I am able to find the Pantone color that matches my custom milk paint color.









